The Jeff Bullas Show Precision Analytics: Your Secret Weapon for Confident Business Decision-Making
Sep 21, 2023
57:33
Mark Stouse is the CEO of Proof Analytics, a sales and marketing analytics platform that helps CMOs and CFOs bridge the ROI gap by providing cause-and-effect analytics that shows true business impact and financial worth.
The company’s ‘Proof Business GPS’ guides businesses through the whole marketing lifecycle, and provides a complete picture of a company’s marketing efforts. Their solution enables planning, budgeting, and optimization of marketing in all channels.
An award-winning B2B CMO and CCO, Mark is one of the first leaders to connect all types of marketing investment to revenue, margin, and cash flow impact in complex, long-cycle companies.
In 2014, he was named Innovator of the Year for his pioneering work by U.S. marketing leaders.
What you will learn- Mark’s journey in building his software platform Proof Analytics
- How to develop a good reputation in B2B marketing
- How Proof Analytics is implementing AI into their systems
- Mark shares the onboarding process for businesses interested in Proof Analytics
- How to decide whether your company should outsource analytics or manage it in-house
- Why it’s critical to understand your own limitations and be open to learning throughout the entrepreneurial journey
- How detailed analytics can help you make confident business decisions
- Mark shares his key learnings as an entrepreneur
- Plus loads more!