Travel Trends with Dan Christian Crafting Luxury River Experiences with Scenic
Discover how Scenic has redefined river cruising by introducing the industry's first ships with outdoor private balconies. Lisa McCaskill, VP of Sales and Marketing for Scenic Canada, shares the inspiring story of how this Australian-founded company evolved from a land touring operator into a global leader in luxury river cruising - all by listening closely to guest feedback.
Scenic's "spaceships" deliver an ultra-luxury, truly all-inclusive experience where guests can enjoy fine dining, premium beverages, excursions, and gratuities without worrying about additional costs. Their sister brand, Emerald Cruises, offers a more customizable "inclusive modern luxury" experience, catering to travelers who prefer to tailor additional options to their preferences.
Lisa highlights Scenic's onboard amenities, such as multiple dining options, including Crystal Dining and the exclusive Table La Rive, as well as wellness features like the innovative Salt Therapy Lounge. She also discusses popular itineraries, like the Amsterdam to Budapest route that’s ideal for first-time cruisers and the increasingly sought-after Douro River cruises in Portugal, which often sell out well in advance.
The conversation also covers how Scenic markets its experiences through a combination of travel advisor partnerships, informational sessions, and television programming. Additionally, Lisa sheds light on the company’s sustainability initiatives and its expansion into new destinations like Southeast Asia with purpose-built ships tailored for those waters.
Whether you're an avid river cruise traveler or considering your first voyage, this offers a captivating look at the thoughtful innovations and authentic luxury driving the growth of this unique travel segment.
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