"Acquiring a service you want to offer helps your company leapfrog years of trial and error. " – Sam Shepler, Founder of Testimonial Hero

We welcome back Sam Shepler, Founder of Testimonial Hero, a global video testimonial company that helps B2B SaaS companies close more deals through customer stories.

After a quick recap on what Testimonial Hero does (listen to episode 55 for part one), Corey and Sam get into the topic of acquisitions. Testimonial Hero recently acquired a company named Case Study Buddy that, just as the name suggests, provides written customer content like case studies.

Sam’s clients kept asking for case studies and written content as a service, and the fastest path to offering that at the level of quality Testimonial Hero’s clients expected was to acquire a shop that already knew the ropes.

Beyond the acquisition, Corey and Sam also cover topics like productizing services, sales process, and leadership lessons.

Here’s what we discuss in this episode:

Testimonial Hero’s latest acquisition of Case Study Buddy.
The evolution from video-only to various forms of customer content.
The various types of customer content Testimonial Hero offers.
Agency sales challenges and how to navigate them.

Here are some actionable key takeaways for agency founders:

Customer testimonials accelerate sales cycles because they build trust.
Challenge your preconceived notions as a leader not to miss out on business opportunities.
Successful M&A calls for the right timing, alignment, and mutual respect, so start building relationships early on.
For mentorship, seek out advice from people at a level you want to reach next; people who are several years but not decades ahead of you.

The resources mentioned in this episode are:

- Connect with Sam on Linkedin Here
- Learn more about Testimonial Here

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