112 An Omnipresent Global Influence in Accounting (feat. Heather Smith)

Episode 112 | Recorded October 17, 2022

Join Scott for an exciting episode as we sit down with the Queen of the cloud, Heather Smith, as she shares her journey from the birth of her blog to becoming an author.

We explore the concept of "glocal" and how Heather's visionary perspective has led her to connect with people from all over the world. Heather also shares her experiences with Xero and the ripple effect that this software has had on other accounting communities. We delve into her travels and experiences at Xerocons.

Throughout the episode, we explore the world of accounting and discuss monetization, hard numbers, and strategic partners, while also delving into the power of branding. We explore a range of topics, including the benefits of microlearning, the importance of in-person events, and the value of storytelling. So join us for a fun and informative episode that is sure to leave you feeling inspired and motivated to take your business to the next level.

• The story of the Queen of the cloud

• Birth of the Blog and Books

• “Glocal”

• The visionary seeing above

• Rod Drury and Xero

• The different softwares rippling from Xero

• Communities from these softwares

• Traveling and interconnection with people

• Xerocons, weather, and other things

• 2020 and Heather’s Response

• The look

• Rapping and Creatives

• The socials and using them to educate and write a book

• Speaking, social influence, and promoting events

• Heater’s podcast and how to use one

• Different platform styles

• YouTube

• TikTok

• In-person events

• The numbers and relevant conversations to platforms

• Omnipresence on the socials

• The Accounting niche

• So what about AH?

• Scott’s response, active listening

• The experience of the audience

• The guests on the podcast

• Monetization and hard numbers

• Strategic partners

• Bridging apps and accountants

• Colors

• Branding

• Who to get on the podcast

• Microlearning

• Getting information from apps

• Travel stories

All the Shoutouts:

Xero, Amazon, Apple, dummies, #NiksTips, Rod Drury, Jared Armstrong, MinuteDock, Richard Francis, Tom Wallace, Re-Leased, Timely, Vaughan Fergusson, Vend, Fathom, Blake Oliver, CPA, Hector Garcia, CPA.CITP, David Leary, Intuit, David Barrett, Kellie Parks CPB, Canva, Scott Scharf, Acuity Accounting, Microkeeper, Divvy, Wayne Schmidt, Kenji Kuramoto, Chris O'Neill, Aynsley Damery, Karbon, FreshBooks