The PushPress Podcast #6 Ozempic vs. Gyms | Navigating Fitness and Running a Gym in the Age of GLP-1s
Jan 15, 2025
Dive into the evolving landscape of weight loss with insights on Ozempic and other GLP-1s. Gym owners can turn potential resistance into opportunity by aligning their services with users’ needs. Discover the challenges and advantages of easy-weight-loss solutions, and how to create supportive programs for clients. Learn about the impact of insurance coverage on access to these drugs and the necessity of fostering lifestyle changes to ensure long-term health results. Embrace an empathetic approach to serve all members in this changing fitness environment.
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Why GLP-1s Rapidly Appeal
- People adopt GLP-1 drugs because they dramatically lower the effort-to-success ratio compared to diet and exercise.
- Gym training demands sustained effort and fights societal programming that encourages consumption, so medicines feel like a simpler path.
Don't Fight The Easy Button
- Fighting the 'easy button' is futile because society and market forces favor low-effort solutions.
- Gym owners should instead position themselves to complement or support people using these medications.
Tim Lyons Changed Dan's View
- Dan recounts changing his stance after hearing Tim Lyons say fighting the easy button is futile.
- That single conversation flipped his view in seconds and reframed his gym strategy.