From The Apprentice to Insights Leader: How Devora Rogers Helps Brands Turn Data into Growth

In this Mission Matters episode, Adam Torres interviews Devora Rogers, Chief Strategy Officer at Alter Agents, about how brands can use consumer research to unlock growth and stay connected to their audiences. From her early career in media to leading insights at a top research firm, Rogers shares lessons on the power of data, the limits of AI, and how great storytelling drives brand impact.

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