Crush the Rush™: The Female Entrepreneur Podcast for Sustainable Business Growth

596 - The Planning Mistake High-Achieving Entrepreneurs Make That Leads to Burnout with Mindi Huebner (CLIENT SPOTLIGHT)

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Dec 17, 2025

Join Mindi Heubner, a subconscious success alchemist and coach, as she dives into the importance of aligning your identity with your planning. Discover why traditional goals can lead to burnout and hustle, and learn how to create a life-first business approach. Mindi shares insights on common identity patterns that drive behavior, offers strategies to rewire your mindset, and highlights simple 1% shifts to help you step into your confident CEO self. It’s a transformative conversation that could change your planning game for 2026!

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INSIGHT

Identity Creates Capacity

A life-first business is rooted in identity, not more tasks on a calendar.
Capacity comes from who you are being, which creates sustainable choices and boundaries.

ADVICE

Plan From Capacity, Not Calendar

Plan from your nervous system and internal capacity, not just your calendar.
Remove items that force hustle and build a schedule you can actually sustain.

INSIGHT

Goals Fail Without Identity Alignment

SMART goals fail when your subconscious identity disagrees with the target.
Align conscious goals with who you actually allow yourself to become to avoid self-sabotage.

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What if the reason planning never seems to stick isn’t your willpower, your discipline, or your color-coded calendar… but your identity? In this episode, I’m joined by subconscious success alchemist Mindi Heubner for a conversation that will completely shift how you approach the new year — especially if you’re tired of setting goals that look good on paper but fall apart in real life.

Mindi breaks down why traditional planning still leads so many women straight into hustle, burnout, and over-responsibility… even when we think we’re choosing ease. We dig into the real drivers behind your habits, why your subconscious identity always wins, and how to step into the calm, confident CEO version of you who plans sustainably — not stressfully.

If you want 2026 to feel different, more grounded, and more you, this episode will help you release the pressure, rewire the patterns that keep you stuck, and plan from your true capacity — not unrealistic expectations.

Today you’ll hear:

02:48 – What “life-first business” looks like for Mindi this season — and how identity creates capacity
04:36 – The pressure of December, why reflection triggers your inner critic, and how to plan without hustling
06:53 – Why traditional SMART goals miss the mark when your subconscious identity isn’t aligned
09:28 – How to recognize the identity patterns driving your habits: the Prover, Performer, Over-Responsible One, and Chameleon
12:38 – How to shorten the identity gap and plan for 2026 from who you’re becoming, not who you’ve been
15:12 – What fear of success actually sounds like — and simple ways to prove to your brain that growth is safe
20:03 – Why “how you do one thing is how you do everything” needs a rewrite — and what’s actually true
22:58 – The biggest red flag in year-end planning and how to shift into a self-led, sustainable approach
25:41 – How 1% identity shifts create the biggest results (plus the tiny change Mindi is making herself)

CONNECT WITH MINDI:

Website: mindihuebner.com

Instagram: @mindihuebner

FREE Identity Quiz: mindihuebner.com/ceoquiz

🔗 LINKS MENTIONED:

👉 Take the FREE CEO Week Challenge → www.hollymariehaynes.com/ceoweek

🌎 Website → www.hollymariehaynes.com

📲 Instagram → @thehollymariehaynes

🗨️ Chat with Holly → https://www.hollymariehaynes.com/chat

🔗 FREE RESOURCES:

https://www.hollymariehaynes.com/workwithme