Episode 4.9 - Nikki Dickerson, Wine Writer and Communications Strategist

This episode time travels from Atlanta to Burgundy as we chat with Nikki Dickerson, a wine writer and communications strategist with a passion for rare varieties and cellar hand experience in both hemispheres. After discovering her passion for wine in the cellars of the Southern Rhône Valley, Nikki left behind a nine-year career in public relations and marketing to forge a new path in wine. Living in Paso Robles, South Australia, Italy, and now France, she has gained experience in international sales while obtaining a global perspective on the industry. As a wine writer, Nikki’s work has been featured on Wine Folly, The Vintner Project, The Refined Society, Cellar Tours, and more. With over 2,000 monthly visitors to her wine blog, she is expertly versed in wine education and trade communications. We talk about her current role as a Content Director for Terra Vine Agency, her perspective on digital marketing's impact on the wine industry, and her interest in pursuing more wine education. She also shares a bit about what life is like in Burgundy, France with her winemaker husband and their plans for a winery and imports business of their own. You can follow her adventures at @palm.and.vine on Instagram and check out www.palmandvine.com to learn about vineyards and cellars around the world.

Recorded April 25, 2021