Career Contessa

How to Self-Promote Without The Ick

Jan 21, 2025
Lindsey Lathrop Ryan, a career coach specializing in self-promotion strategies, shares insights on overcoming the discomfort of self-promotion. She discusses the importance of communicating skills authentically rather than boastfully. Listeners will learn a four-step strategy for effective self-promotion and quick tactics that can be implemented in under five minutes. Discover how this learnable skill can significantly impact career advancement while fostering a reciprocal community through promoting others. Embrace your achievements with confidence!
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INSIGHT

Self-Promotion Defined

  • Self-promotion is simply communicating something about yourself, your skills, or expertise.
  • It's often misconstrued as needing to be loud or boastful, but it exists on a spectrum.
INSIGHT

Spotlight Bias

  • People are not constantly thinking about or judging you as much as you believe.
  • Self-promotion is about strategically reminding others of your work and contributions, not bragging.
ADVICE

Combatting Spotlight Bias

  • Understand the spotlight bias: people aren't thinking about you as much as you think.
  • Self-promotion helps people remember you and your work.
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