Career Contessa
How to Self-Promote Without The Ick
Jan 21, 2025
Lindsey Lathrop Ryan, a career coach specializing in self-promotion strategies, shares insights on overcoming the discomfort of self-promotion. She discusses the importance of communicating skills authentically rather than boastfully. Listeners will learn a four-step strategy for effective self-promotion and quick tactics that can be implemented in under five minutes. Discover how this learnable skill can significantly impact career advancement while fostering a reciprocal community through promoting others. Embrace your achievements with confidence!
31:09
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Quick takeaways
- Self-promotion is about subtle communication of achievements to build connections, not about being loud or boastful.
- Implementing a four-step strategy for self-promotion focuses on assessing comfort, aligning goals, targeting decision-makers, and maintaining accountability.
Deep dives
Understanding Self-Promotion
Self-promotion is simply the act of communicating something about oneself, often related to skills, expertise, or accomplishments. Many people feel uncomfortable with self-promotion due to misconceptions, including the belief that it requires being loud or overly brash. Instead, it can exist on a spectrum where individuals can adopt a style that feels comfortable and authentic, allowing for subtle ways to connect with others about one’s achievements. Understanding that effective self-promotion is about starting conversations and building connections, rather than boasting, can help alleviate discomfort and encourage engagement.
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