Cold-calling isn’t easy. You face constant rejection. But it’s all part of the process. The only thing you can control is doing your research so you know your prospects. You consistently make the calls and speak to the prospect’s pain points.

What happens after your call is out of your control. Once you accept and embrace this fact, the pressure subsides. So how do you measure the process? Scott Cowley shares his strategy in this episode of Sales Reinvented.

Outline of This Episode

[0:42] What is cold-calling? Is it still relevant?
[1:45] Is cold-calling an art and a science?
[2:41] How Scott prepares for cold-calling
[4:41] Scott’s opening lines and techniques
[6:14] Keeping a cold call engaging
[8:29] Tools, technology, and metrics
[10:58] Scott’s top cold-calling dos and don’ts
[14:19] How Scott handles objections and rejections

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Cold-Calling: Focus on What You Can Control with Scott Cowley, Ep #418