Cold-Calling: Focus on What You Can Control with Scott Cowley, Ep #418

Cold-calling isn’t easy. You face constant rejection. But it’s all part of the process. The only thing you can control is doing your research so you know your prospects. You consistently make the calls and speak to the prospect’s pain points. 

What happens after your call is out of your control. Once you accept and embrace this fact, the pressure subsides. So how do you measure the process? Scott Cowley shares his strategy in this episode of Sales Reinvented. 

• [0:42] What is cold-calling? Is it still relevant?
• [1:45] Is cold-calling an art and a science?
• [2:41] How Scott prepares for cold-calling
• [4:41] Scott’s opening lines and techniques 
• [6:14] Keeping a cold call engaging
• [8:29] Tools, technology, and metrics
• [10:58] Scott’s top cold-calling dos and don’ts
• [14:19] How Scott handles objections and rejections

• Connect on LinkedIn
• Follow on Twitter

• LinkedIn
• Twitter 

Subscribe to SALES REINVENTED

Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com