Mortgage Marketing Expert

208 Feedback Not Failure: Building Your Brand on LinkedIn with Dan Smokoska

Aug 15, 2024

37:42

In this valuable episode, host Phil Treadwell explores the art of personal branding on LinkedIn with expert Dan Smokoska. Dan shares his insights on how to effectively use LinkedIn to grow your professional presence, emphasizing the importance of focusing on your ideal client. He breaks down the strategies for creating impactful content, engaging authentically with your network, and leveraging the platform’s features to build a strong, recognizable brand and mortgage business. Whether you're just starting out or looking to refine your LinkedIn approach, this episode offers actionable tips to turn feedback into fuel for success and elevate your brand to new heights.

Dan Smokoska is an expert in the mortgage industry, recognized as the leading LinkedIn and social selling coach. With a background as a former loan officer, he has earned accolades such as being named one of the "40 Under 40" top mortgage professionals. Dan is also the founder of the WinWeekly Newsletter and the co-author of Rethink Everything You Know About Being A Next Gen Loan Officer.

Show Highlights:

00:25 - Meet Dan

02:10 - An Interesting Time in the Industry

04:45 - Social Media Selling IS Back to the Basics

07:30 - Building Trust on Social Media

11:30 - Giving it Away

13:30 - Why LinkedIn

18:00 - Failure is Part of the Recipe

24:30 - The Truth About LinkedIn

28:20 - Social Media is Social Proof

31:15 - Getting Results on LinkedIn

36:00 - Just Do the Work