Mortgage Marketing Expert 208 Feedback Not Failure: Building Your Brand on LinkedIn with Dan Smokoska
In this valuable episode, host Phil Treadwell explores the art of personal branding on LinkedIn with expert Dan Smokoska. Dan shares his insights on how to effectively use LinkedIn to grow your professional presence, emphasizing the importance of focusing on your ideal client. He breaks down the strategies for creating impactful content, engaging authentically with your network, and leveraging the platform’s features to build a strong, recognizable brand and mortgage business. Whether you're just starting out or looking to refine your LinkedIn approach, this episode offers actionable tips to turn feedback into fuel for success and elevate your brand to new heights.
Dan Smokoska is an expert in the mortgage industry, recognized as the leading LinkedIn and social selling coach. With a background as a former loan officer, he has earned accolades such as being named one of the "40 Under 40" top mortgage professionals. Dan is also the founder of the WinWeekly Newsletter and the co-author of Rethink Everything You Know About Being A Next Gen Loan Officer.
Show Highlights:
00:25 - Meet Dan
02:10 - An Interesting Time in the Industry
04:45 - Social Media Selling IS Back to the Basics
07:30 - Building Trust on Social Media
11:30 - Giving it Away
13:30 - Why LinkedIn
18:00 - Failure is Part of the Recipe
24:30 - The Truth About LinkedIn
28:20 - Social Media is Social Proof
31:15 - Getting Results on LinkedIn
36:00 - Just Do the Work
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