Millennials and Gen Z don’t trust analysts. And why does it matter? Kipp and Kieran tap into the younger generations as they become key buyers to understand the obsession with user-generated content, the new world of search discoverability, earning your audience’s trust (can’t buy it anymore), and how the power of storytelling can save your brand.

Links:

Amjad Masad’s tweet https://twitter.com/amasad/status/1577675058956234752
Gen Z’s favorite brands survey https://morningconsult.com/gen-z-favorite-brands-2022/

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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