In this talk, Shakeel discusses some of the principles behind good, engaging writing that people will want to read. He draws on his experience as a journalist and editor, pointing out common pitfalls and quick tips for improving your writing.

Effective Altruism is a social movement dedicated to finding ways to do the most good possible, whether through charitable donations, career choices, or volunteer projects. EA Global conferences are gatherings for EAs to meet. You can also listen to this talk along with its accompanying video on YouTube.