Starter Story The $1.8M Solopreneur Playbook | Starter Story
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Sep 26, 2025 Discover how Brett Williams transformed a side project into a $2 million annual business, embracing strategic planning and smart decisions. Dive into key strategies that highlight demand-based pricing and targeted client focus, allowing efficient scaling while maintaining independence. Learn about the unique challenges of hiring designers and explore a successful business model that emphasizes high-demand, low-touch services. Get inspired with innovative income scaling strategies aimed at aspiring solopreneurs!
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Quick Launch, Fast Validation
- Brett Williams launched DesignJoy as a solo side project with a simple landing page built in about 12 hours and $29.
- He got his first paying client within 24 hours, proving quick validation matters more than perfection.
Start Cheap To Build Momentum
- Undercharge early to get customers and practice until your work becomes world-class.
- Raise prices as demand and skill grow, moving from $449 to $8,000 monthly when justified.
Create Boundaries To Protect Time
- Force asynchronous requests and limit active requests to one at a time to protect solo capacity.
- Require written, fully defined requests to avoid meetings and reduce churn from vague feedback.