Chris Porter is a Senior Vice President and Chief Demographer at John Burns Real Estate Consulting, a boutique firm that helps executives make more informed residential real estate decisions. Chris helps the firm's clients understand the role demographics play in shaping the demand for housing in the short and long term, as well as demographics' impact on the overall economy. Along with CEO John Burns, Chris co-authored Big Shifts Ahead: Demographic Clarity for Businesses, written to help executives make sense of the seemingly confusing topic of demographics, which is such a big driver of demand. Chris is based in Orange County, California, where he lives with his wife and three young daughters.

In this episode, Tyler and Chris’ discussion focused on how understanding often unclear demographic trends can lead to better predictions about the future. They went in-depth on the affect that COVID-19 has had on numerous demographic trends, including different life stages and generations, retail consumption, interpersonal relationships, immigration, migration and technological advancements.

They also talked about the four biggest influencers of demographic trends, Big Shifts Ahead’s concept of Surban™ areas, the government stimulus, redefining prime real estate, Chris’ take on the current and future housing market, how society adapts to challenging circumstances and more. Elevate Nation can expect an informative show that clarifies confusing and conflicting demographics!

Connect with Chris:

Big Shifts Ahead Website: https://www.bigshiftsahead.com/
John Burns Real Estate Consulting Website: https://www.realestateconsulting.com/

The following books were mentioned in the show:

Big Shifts Ahead, by John Burns and Chris Porter
The Bible
Predictably Irrational, by Dan Ariely
Never Split the Difference, by Chris Voss
Getting to Yes, by Roger Fisher and William Ury

Apply for coaching with Tyler! The world's top performers in any field have a coach to help them achieve drastically greater results and in less time. The most successful real estate investors are no different. To apply for a results coaching session with Tyler, visit coachwithtyler.com.

This episode of Elevate is brought to you by CF Capital LLC, a national real estate investment firm that focuses on acquiring and operating multifamily assets that provide stable cash flow, capital appreciation, and a margin of safety. CF Capital leverages its expertise in acquisitions and management to provide investors with superior risk-adjusted returns while placing a premium on preserving capital. Learn more at cfcapllc.com.

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