James Doyle, CEO of iReel, joins Tech Talks to explore how generative and agentic AI are transforming elite sport. With roots in football and a reach across multiple sports, iReel is helping clubs move beyond dashboards and into conversational analytics—making once-siloed performance data accessible, insightful, and actionable. James discusses the startup’s fast rise, the risk of robotic sport, and why human creativity still has a vital role in the AI age.

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From Touchline to Timeline: James Doyle on AI’s Playbook for Sport