Fractional CFO Pam Jordan fell into the classic service-based business owner’s trap: she was the business. She was handling sales, delivery, managing the team, and still trying to grow—but she recognized this limited her scaling.

Then she made a bold, uncomfortable move: she fired herself from fulfillment and sales.

By stepping fully into the CEO role, Pam overhauled her team, hired A-players for delivery and operations, brought on a dedicated sales closer, and restructured her calendar to focus on strategy and growth instead of client work.

The results were dramatic. Revenue jumped 94%, average client value grew 30%, and she cut her workweek to under 40 hours—while building new recurring revenue streams.

In this case study, Pam shares the exact mindset shifts and structural changes that allowed her to stop being the bottleneck in her business.

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