Hello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Lynn Morton, Vice President of Demand and Growth at Traitify.
Traitify found growth applying visual-based personality assessments during the hiring process for high-volume workforces. Now the company is expanding product offerings focusing on helping companies engage and grow employees once they are onboard.
In her role, Lynn sets the strategic direction for marketing initiatives. Her efforts resulted in 130% growth in 2020 during the height of the pandemic.
Lynn has extensive experience leading SaaS companies in their marketing efforts to accelerate growth. In her career, she has successfully built brands while driving pipeline growth, and establishing companies’ products and services as solution of choice. Her experience also includes building out the strategy and customer experience offerings across B2B, healthcare, nonprofit, and consumer verticals in her 9 years at a top Baltimore agency, R2integrated.
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