The Simple and Smart SEO Show The Truth About SEO and Pinterest Search in 2024 w/Kate Ahl
Today I'm joined by Kate Ahl, the CEO of Simple Pin Media and KateAhl.com!
We talked about
- leveraging Pinterest for business growth
- Pinterest's constant changes
- Nuances of digital marketing and
- The Importance of sharing experience over advice.
Navigating a business in the AI era?
- Kate shared that there are lots of uncertainty and challenges of running a digital business in the AI era
- She stressed the need for honesty and vulnerability in sharing learning experiences.
- Shifts in the creator economy (TikTok, AI) make it challenging to keep up.
How should businesses use Pinterest?
- Kate encourages businesses to view social media platforms as levers - pull everything to the central part of your business.
- Search intent on Pinterest is critical.
- 97 percent of searches on the platform are unbranded.
- Pinterest users are more interested in products that serve them vs brands.
- Local businesses: optimize your profiles with location details.
Promoted Pins vs. Pinterest Ads
- Promoted pins are more about awareness.
- Pinterest Ads are more about driving specific actions. Both
- A Pinterest ad lets you build an ad from scratch targeting a specific group of people and keywords.
Insights For Building a Woman-Owned Business
- Rely on data rather than just following what others say, especially in a rapidly evolving digital marketing landscape.
- Women business owners must juggle family and work differently from men.
- Share experience over advice
Connect with Kate Ahl
Simple Pin Podcast
Text me your questions or comments!
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Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.
Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.
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