Wings of Inspired Business More Heads to Turn: Entrepreneur Kate Assaraf on Growing A 7-Figure Sustainable Hair Care Without Amazon or Advertising
Kate Assaraf is a serial entrepreneur and the founder and CEO of Dip Sustainable Hair Care, building a 7-figure beauty brand without Amazon, big-box retailers, or influencer gimmicks. Kate is also a Forbes columnist, and a mom of two who proves that entrepreneurship and motherhood can coexist without burnout—by prioritizing presence, purpose, and smart business choices. Kate has been featured in Allure, Cosmopolitan, Modern Salon, and The Unwash, was named NJ's Mompreneur of the Year (2024), and was honored as a "Woman of Courage" by Insigniam Quarterly. She's passionate about helping other moms in business build profitable brands without sacrificing their families, values, or sanity.
🔑Key Takeaways🔑
🔥✨Dare to Be Different: When everyone zigged, Kate zagged, rethinking the beauty playbook. She said no to Amazon, no to advertising, and no to paid influencer marketing, and instead let truly delighted customers become the voice of her growing 7-figure brand.
💡 🚀 Product Over Hype: Tired of the "plastic-free at all costs, performance be damned" narrative and marketing tactics that overwhelmed consumers, Kate obsessed over making a product so good it always "overdelivered," turning skeptics into passionate advocates—her return rate is just 0.006%!
🌱 💰 Sustainable Growth, Real Impact: Learn how slow, meaningful and sustainable growth can mean bigger profits, and how to make sustainability profitable: Kate hires locally, gives back to causes, and fosters a business culture that truly respects employees and customers.
👩🔬❤️ Mompreneur Mindset: How to balance motherhood with mission-driven entrepreneurship without burning out.
🎙️Subscribe to Wings and get the full Show Notes at https://bit.ly/Wings952
More about Kate at Dip Already