How to Turn Information Overload into Signal with Syncro Founder Yunsu Tang

You can’t avoid pain, but you can choose which pain is worth it.

In this episode of Innovators Inside, Hong Kong–raised entrepreneur and two-time TEDx speaker Yunsu Tang shares her journey from a stable corporate career in Hong Kong and Shanghai to rebuilding in London’s startup ecosystem.

She unpacks imposter syndrome, why anxiety often comes from a lack of data points, and what she learned from hundreds of user interviews. Then she breaks down how her new company Syncro uses AI to turn information overload into actionable stakeholder intelligence—without losing sight of the deeply human need for real, imperfect connection.

Topics & Timestamps

🎯 00:00:00 Choosing your pain and intro to Yunsu & Syncro

🌏 00:01:22 Growing up in rural Hong Kong and going global

🎓 00:03:00 Leaving a top firm for LSE and entrepreneurship

🧠 00:06:06 Imposter syndrome, emptiness, and mental health

🔍 00:08:21 300+ interviews and what’s broken in career coaching

⚙️ 00:13:44 What Syncro is and why stakeholder intelligence matters

📡 00:17:25 Information overload, AI, and filtering real signal

🧪 00:19:20 Biggest challenge: narrowing features and pivoting

💬 00:25:14 Human needs, raw content, and connection in an AI world

🔥 00:30:08 Resilience, survival mode, and finding joy in hard things

🚀 00:33:56 What’s next for Syncro and upcoming milestones

💡 00:35:19 Founder advice: you can’t avoid pain—so choose yours

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