Garima Verma, a consultant with a rich background in political digital marketing, shares her journey from the entertainment industry to impactful campaigns for the Biden administration and Stacey Abrams. She discusses the nuances of engaging diverse voters through storytelling and the importance of data-informed strategies in digital outreach. Verma highlights the challenges of digital advertising, the creativity needed to connect with audiences, and the emotional weight of current reproductive rights issues, all while championing the role of BIPOC creators in these spaces.