Owning Your Purpose with Shane Jackson

Co-host, Brandon Smith, is joined by returning guest Shane Jackson—a seasoned executive, trusted voice in leadership, and author of the brand-new book, This is The Thing. In this episode, Shane breaks down what so many leaders tend to overcomplicate: purpose. He challenges us to stop chasing vague ideals and instead focus on uncovering our unique gifts, talents, and strengths—so we can show up with clarity and serve our teams with intention. Shane details how aligning with your purpose isn’t just a personal win—it’s essential for building a strong, healthy culture, inspiring those around you, and leading in a way that multiplies impact.