Inside Israel’s Media War | The PR Battle After October 7

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How does Israel manage its global communications during times of war? In this episode, Eylon Levy sits down with Tal Heinrich, former spokeswoman for the Israeli Prime Minister’s Office, for an unfiltered conversation about the challenges, successes, and failures of Israel’s media strategy in the wake of October 7th.

 🔹 The urgent call that put Tal Heinrich in front of the world’s cameras
 🔹 The chaos inside Israel’s media war room after October 7
 🔹 How the international narrative turned against Israel—and why it happened so fast
 🔹 The media’s double standards: Why Hamas isn’t held accountable
 🔹 What Israel must do to win the information war

Don’t miss this insider perspective on the battle for global opinion. Subscribe for more hard-hitting conversations on Israel, diplomacy, and the war beyond Gaza.

00:00 - Coming Up

00:20 - Monologue

01:51 - Intro

02:28 - Becoming a Spokesperson on October 7th

13:40 - The Media Strategy

19:00 - Our Most Memorable Interviews

23:08 - The Woke Right 

27:18 - How Money Got to Hamas

30:37 - The Case for Total Victory

35:50 - US Presidential Influence

38:08 - Why Tal Left the Prime Minister’s Office

41:40 - Improving the Fight - The Importance of Storytelling

55:27 - Reflecting on Our Work

1:05:03 - Wrap Up

Co-Creator and Host - Eylon Levy

Co-Creator - Guy Ross

Executive Producer - Asher Westropp-Evans

Director/Editor - Benny Goldman

Studio Manager - Lotem Segev

Graphics - Thomas Girsch

Line Producer - Tal Segal

Intern - Jesse Sklar

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