Competitor Analysis in an AI-Driven World with Jason Smith

Mar 25, 2024

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Welcome back to the Startup CEO Show with Mark MacLeod. In this episode, we dive deep with Jason Smith, CEO of Klue, into the gritty details of building and leading a tech company in the Competitive Enablement space.

Connect with his story as we unravel the nuanced strategies of convincing C-suite executives of your product's value, the science of proving ROI through innovative attribution models, and the brave new world of AI's integration in business operations.

Whether you're a startup CEO, a product marketer, or just someone passionate about the intersection of technology, leadership, and growth, this is an episode packed with wisdom you won't want to miss. So plug in and get ready to take notes - this is Startup CEO Show.

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Key moments:

00:00 - 04:21 How AI is facilitating the transition from raw intel to insight.

04:22 - 08:48 Networking and promoting innovative thinkers for change.

08:50 - 14:01 In a world with competitive radar, investors see potential.

15:35 - 19:01 Comparing sellers' adoption of clue for sales.

19:21 - 22:00 Focusing on building culture and customer satisfaction.

22:08 - 24:40 Productivity at home, missing human connection.

24:43 - 29:50 Leaders learn from mistakes, delegate for growth.

30:00 - 33:01 Experience navigating VC world during COVID challenges.

33:10 - 36:10 Harnessing competitor data, leveraging AI for insight.

36:14 - 38:01 Platform insight still needed for specific competitive edge.

41:11 - 45:01 CEO key advices on managing and growing a SaaS company

45:02 - 48:15 Balancing work and family life with focus.

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Since 1999, I have sat at the right-hand side of the leaders of high growth technology companies as either a CFO, VC or deal maker. I served as CFO for software companies including Shopify (NYSE: SHOP) and Freshbooks. As a CFO I experienced outright failures, wildly profitable exits, and everything in between.

I was a General Partner in Real Ventures, Canada's largest and most active seed stage fund. My investments there include the fund's largest cash on cash and highest IRR returns to date. Most recently, I founded SurePath Capital Partners the leading investment bank for SMB SaaS companies where we did hundreds of millions in financing and exit transactions.

Connect on LinkedIn: https://www.linkedin.com/in/themarkmacleod/

Contact Mark: https://markmacleod.me/