In this episode of "I Need A Coach," host Adam Packard welcomes Bob Burg, best-selling author of "Endless Referrals" and "The Go-Giver" series. Bob shares his transformative journey from broadcaster to sales expert and venerable author. He also breaks down the Five Laws of Stratospheric Success. Discover how prioritizing value over profit and authentically serving others can amplify your business and personal growth. Dive into this conversation full of actionable insights on building trust and confidence, and learn the subtle art of influence.

For over 30 years Bob Burg has been successfully showing entrepreneurs, leaders, and sales professionals how to communicate their value and accelerate their business growth. Although for years he was best known for his sales classic, "Endless Referrals" and his business parable, "The Go-Giver", coauthored with John David Mann that has created a worldwide movement. While part of a four-book series, The Go-Giver itself has sold more than one million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine’s list of 'The Most Motivational Books Ever Written' and was on HubSpot’s 20 Most Highly Rated Sales Books of All Time.

Bob is the founder of The Go-Giver Success Alliance, an online Mentorship Community for successful entrepreneurs, leaders, and sales professionals, and he publishes the very popular Daily Impact Email. He is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic and served on the Board of Directors of Furry Friends Adoption & Clinic in his town of Jupiter, Florida.

Key Topics Discussed:

Bob Burg's transition from broadcasting to sales
The journey and success of writing "The Go-Giver"
The Five Laws of Stratospheric Success
Building trust and genuine relationships
Price versus value in business transactions

Timestamps:

05:47 Maxwell Maltz' "Psycho Cybernetics" and explaining how belief systems shape success.

07:30 Bob's speaking career which inspired him to write "The Go-Giver".

11:59 Success is about being a giver, not a taker.

21:07 The golden rule of business is to be known, liked, and trusted.

25:45 Building relationships by focusing on others, not yourself.

28:42 Focus on joy and find good clients by asking key questions.

Episode Resources:

Bob Burg | X (Formerly Twitter)

Bob Burg | Instagram

Bob Burg | LinkedIn

Bob Burg | Facebook

Bob Burg | Youtube

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