Weapons of Mass Adoption
#6 – Swift Protocol with Josef Leventon
Sep 6, 2023
Josef Leventon, co-founder of Swift Protocol, discusses on-chain encryption, in-app notifications, and building infrastructure. They talk about decentralized notifications, optimizing notifications and in-app API, shift in focus, building a front-end for multiple chains, and notifications in Mesh.
20:40
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Quick takeaways
- Swift Protocol offers an encryption service that allows controlled access to users' private data on-chain, ensuring data privacy even in the event of a database hack.
- With Swift's secure and encrypted notifications, Web3 apps can create engagement similar to Web2 apps, enhancing the user experience and driving revenue growth.
Deep dives
Swift's Encryption Service and Data Access on Chain
Swift started as an e-commerce platform but shifted focus towards an encryption service. Using public key encryption, Swift can encrypt users' private data and allow controlled access on chain. For example, Swift can collect personal information like names, emails, and shipping addresses and share it securely with sellers on chain. This approach ensures data privacy, even if databases get hacked. The encryption service powers Swift's second service, Notify, which offers end-to-end encrypted email notifications. Instead of sharing emails with various apps, users trust Swift to send notifications on their behalf, allowing decentralized projects to collect email addresses and send notifications without violating privacy rules like GDPR.
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