Thinking Beyond The Old Way Of “Bean Counting” Measurement

Senior Director of Product Marketing at Branch, Christian Ashlock, shares his perspectives on the old way of “bean counting” measurement. In this episode, Christian delves into the traditional way of measurement and why we need to get away from the old way of bean counting, advice for marketers on what really makes a difference in their marketing efforts, and the evolution of analytics and measurement tooling.

Connect With: 

• Christian Ashlock: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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