Brian Kotlyar, Head of Marketing and Growth at Hightouch, talks about innovations in a popular class of martech tools. As businesses mature, their needs become more complex, and the value of data collection and accessibility increases. Eventually, businesses need to access and manipulate their data beyond what existing tools offer, and this is where having a data warehouse and reverse ETL tools become advantageous. Today, Brian discusses why you can buy every marketing tool imaginable. Show Notes
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MarTech Podcast ™ // Marketing + Technology = Business Growth