The Smart Passive Income Online Business and Blogging Podcast SPI 893: What's Working in Short Form Videos Right Now (A Crazy Update on my Experiment)
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Oct 1, 2025 Discover the transformation journey into short-form video content that skyrocketed a channel in the Pokémon niche. The host shares how shifting from long to short content changed perceptions about brand building. Learn the secrets behind cutting editing time to just 12 minutes per video! Explore effective audience retention strategies like creating daily series and using branded audio. Insights into repurposing long-form content and testing new platforms like Facebook Reels and Snapchat Spotlight provide a roadmap for success in the ever-evolving digital landscape.
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Force Time Limits To Boost Editing Speed
- Do limit your editing time to force decisions and avoid perfectionism.
- Use templates, repeated music, and a sound/graphics library to speed production.
Device Shapes Viewing Behavior
- Long-form viewers often watch on TV and in group settings, unlike short-form mobile consumption.
- Device and context differences mean long and short formats reach different audience behaviors.
60-Day Experiment That Became A Breakthrough
- Pat started a 60-day daily Shorts experiment and saw little traction until a viral hit at day 35.
- A month after that hit, YouTube revenue jumped roughly $11,000 and older clips began to grow.
