316: YouTube is Changing: Trends You Need-To-Know!
May 16, 2024
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Jade Beason, a YouTube expert, discusses key strategies for boosting visibility, engaging hooks, optimizing video length, finding a niche, and building authenticity on social media. The episode explores YouTube trends, evolving landscape, and adapting to shorter, impactful videos for growth
Focus on building connections with viewers for a dedicated fan base, not just chasing views.
Showcase authenticity by being yourself in content creation and develop a consistent brand identity.
Deep dives
Focus on Engaging Content, Not Just Views
Creating engaging and connected content is crucial on YouTube. Rather than solely focusing on views, creators should concentrate on building connections with their audience. By optimizing for engagement over mere views, creators can foster a dedicated fan base and build a strong community around their channel.
Authenticity and Branding: Be Yourself and Be Consistent
Authenticity online is simply being yourself. Jade emphasizes the importance of showcasing true elements of oneself in content creation, incorporating quirks and natural reactions. Developing a consistent and intentional brand, both visually and in content, helps creators stay genuine and memorable amidst overproduced media.
The Impact of Niching Down and Knowing Your Audience
While niching down can facilitate growth, not having a niche doesn't preclude success. Understanding your audience deeply, even without a specific niche, is vital. Creators should focus on appealing to a specific type of person or life stage to maintain viewer engagement and relevance.
Utilize Technology and Upgrade Content Creation in 2024
Looking ahead to 2024, Jade plans to refresh her content by enhancing visual explanations of complex concepts. Embracing AI tools for creative endeavors is on the agenda to make content creation more accessible and innovative. By combining engaging graphics and leveraging upcoming AI technology, Jade aims to elevate the quality and creativity of her YouTube channel.
In this episode, Sean chats with Jade Beason about trends you need-to-know on YouTube! ****** ⚡️The #1 YouTube & Video Marketing Online Event! 🎟️ Get your ticket now here ➡︎ http://summit.thinkmedia.com
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