The Evolution of Media

The media landscape has undergone significant transformation since the rise of the internet and digital technology, which has disrupted traditional forms of media. Traditional newspapers, particularly local ones, are struggling to survive, with many becoming obsolete as audiences shift to digital platforms. Cable television has also changed the viewing habits of audiences dramatically, where once the majority watched on major networks, now streaming services like Netflix dominate viewership without traditional advertising interruptions. This shift in how information is consumed has fundamentally altered the way advertising operates and has shaped the relationship between media and its audience.