Squawk on the Street Cramer's Morning Take: Nike 11/11/25
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Nov 11, 2025 The hosts dive into the current softness of the labor market, highlighting recent job declines. A major focus is on Nike's potential turnaround, with Cramer questioning if their shift back to wholesale is truly effective. The discussion connects rising luxury demand in China to Nike's premium brand positioning, emphasizing its non-discount status. Lastly, confidence in Nike's management and strategic decisions is explored, raising hopes for a rebound in the company's performance.
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Nike Turnaround Looks Real
- Jim Cramer argues Nike's turnaround is genuine and supported by major banks and JPMorgan's commitment.
- He sees Nike shifting away from direct-to-consumer back to traditional retailers as a meaningful strategic reversal.
Retail Strength Amid Soft Jobs Data
- Despite soft labor data, certain consumer discretionary turnaround stocks like Nike and Starbucks are seeing strong moves.
- Market weakness in employment doesn't preclude pockets of retail strength driven by strategy shifts and brand strength.
China Demand Supports Premium Goods
- Cramer highlights China as a growing market where luxury and premium brands are returning in force.
- He categorizes Nike as a luxury-like item in China, implying strong demand there supports the rebound.