Jo-Jo Hubbard, CEO of Electron and expert in grid optimization, dives into the pivotal role of distribution networks in the energy transition. She discusses how the 'last mile' is becoming a flexibility powerhouse and why local demand must be a critical resource. Jo-Jo emphasizes the cost benefits of flexibility over traditional grid reinforcement, explores locational pricing's impact, and shares insights on engaging consumers effortlessly. The conversation also touches on the challenges of standardizing device capabilities across utilities, highlighting the path to a smarter grid.
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insights INSIGHT
Distribution Is The Transition's Epicentre
Distribution grids are the real centre of transition spending and face aging infrastructure plus rapid new connections.
Jo-Jo Hubbard says flexibility markets at distribution level are growing fast and can save significant costs.
insights INSIGHT
Platform That Reveals Hidden Value
Electron acts as an interconnect revealing value by combining utility constraints and DER capabilities.
Jo-Jo Hubbard frames the platform as surfacing data so utilities and aggregators can trade flexibility efficiently.
insights INSIGHT
Flexibility Beats Reinforcement Cost-Effectively
Where available, local flexibility is cheaper than physical reinforcement by multiples.
Jo-Jo Hubbard: every dollar on flexibility can save three to ten dollars in reinforcement costs.
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Laurent and Gerard sit down with Jo-Jo Hubbard, CEO of Electron, to explore why the centre of gravity in the energy transition is shifting decisively toward the distribution grid. Jo-Jo explains why the “last mile” is becoming the true engine of system flexibility, how demand at the edge must become a core resource, and why DSOs aren’t confused about flexibility at all — they simply respond to the incentives regulators design. Flexibility, she argues, isn’t replacing grid reinforcement but making it smarter, helping utilities target and sequence investments far more efficiently at a time when distribution upgrade costs are rising quickly.
We discuss how to escape the sector’s obsession with endless pilots, and why real scale only arrives when year-round, rules-based products give suppliers and aggregators the confidence to automate and invest. The conversation then turns to the economics of location — from REMA to zonal pricing — and why congestion at the distribution level is where flexibility competes most effectively with copper. Jo-Jo also lays out what it takes to get millions of households engaged without overwhelming them, making the experience effortless, automated and consistent across retailers.
She breaks down the hardest parts of the DER orchestration stack, noting that the real challenge isn’t cloud infrastructure but standardising how device capabilities and network constraints are described across a patchwork of utilities. Looking ahead to 2030, Jo-Jo argues that no single asset class “wins”: value depends on time, place and service, with EVs likely providing tens of gigawatts of potential flexibility but orchestration remaining the true hero.
We cover the future of interoperability and open data — not via global standards, but through adapters and translation layers similar to those that shaped the internet — and examine the cybersecurity demands of cloud-based orchestration as it becomes critical infrastructure. Jo-Jo also gives a global view of progress, from Australia’s rapid adoption to the US’s accelerating regulatory push and Europe’s mix of strong TSO-level progress but uneven local action. She closes with reflections on whether the centralised grid is dying, who should ultimately control DERs, whether blockchain still has a role, and what a nightmare scenario looks like in a DER-dominated world.
A fast, clear, and deeply insightful conversation on the rise of flexibility, the reinvention of the distribution grid, and the technologies and rules needed to orchestrate millions of devices.
Redefining Energy