Joseph Fuerst, VP of Sales at Base AI, is passionate about customer-led growth, and he knows that to grow successfully, you have to start by humanizing the people you’re selling to. 

So stop calling them leads. Stop calling them targets. In fact, stop calling them anything but “people”—because that’s what they are! Sit in on this masterclass for tactical tips on scaling your personalization efforts, changing the way your organization thinks about who they’re selling to, and truly knowing your customer.

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