How Greenlight and Mastercard build trust and market to Gen Z

Welcome to the Tearsheet Podcast. I’m Tearsheet’s editor in chief, Zack Miller. This episode with executives from Mastercard and Greenglight on building trust and marketing to Gen Z is part of a special podcast series where we explore the fascinating Gen Z deeper: their relationship with money, how they like to save, spend, and borrow money, their fears and aspirations, and their connections to social issues. Tearsheet thanks our sponsor Publicis Sapient for their support. Read more and download customer research about Gen Z and financial services at www.steezlife.co For this episode, I’m joined by Mastercard’s Sherri Haymond and Greenlight’s Matt Wolf. We’ll put some thought to qualify and quantify the opportunity to better serve the younger generation and how both firms are positioned to do so. We’ll chat about why Gen Z is an important generation and how Greenlight and Mastercard embed this generation into their design and experiences. Financial education and trust building are particularly important to establish to win over Gen Z – we’ll explore those things, too. Here’s my conversation with Matt Wolf and Sherri Haymond.