Empowered Patient Podcast Impact of Price Transparency on Medication Adherence and Satisfaction of Patients with Dr. Colin Banas DrFirst
Dr. Colin Banas is the Chief Medical Officer at DrFirst a health IT company that's been around for over 21 years. Started as an e-prescribing platform and developed expertise in medication management.
Colin explains, "What we as a company are hoping to do is empower patients by connecting the dots to help them get on therapy and stay on therapy. And so, one of the core things that we do as a company is around price transparency."
"And when I say price transparency, what I'm really talking about is serving up data to the multiple parties involved in prescribing decisions. When I mention price transparency for a provider, for example, what I'm saying is at the moment of making that decision to write that prescription, ostensibly with the patient in front of me, or the encounter happening, so much of it now is virtual via telehealth. But at the moment of making that prescription decision, I can see what the patient's copay will be, what they're out of pocket will be. And that really lends itself to having a conversation at that moment in time."
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