The mainstream news media struggles to understand the power of social media. In contrast, conspiracy advocates, malicious political movements, and even foreign governments have long understood how to harness the power of fear and the fear of power into lucrative outlets for outrage and money. But what happens when the messengers of “inside knowledge” go too far?

Author Tea Krulos tells the story of one man, Richard McCaslin, whose fractured thinking made him the ideal consumer of even the most arcane of conspiracy theories. Acting on the daily rants of Alex Jones and his ilk, McCaslin takes matters into his own hands to stop the unseen powers behind the world’s disasters who congregate at conspiracy world’s Mecca—The Bohemian Grove. It all goes wrong with terrible consequences for the man who styled himself The Phantom Patriot.

McCaslin is not alone, as conspiracy-driven political action has bubbled its way up from the margins of society to the White House. It’s no longer a lone deranged kook convinced of getting secret messages from a cereal box; now, it’s slick videos and well-funded outrage campaigns ready to peddle the latest innuendos and lies in hopes of harnessing the chaos for political gain. What is the long-term effect on people who believe these barely believable stories? Who benefits, and who pays the price?

In American Madness: The Story of the Phantom Patriot and How Conspiracy Theories Hijacked American Consciousness (Feral House, 2020), Krulos investigates and explains the power of conspiracy, and the shared madness it brings on the American psyche.

Tea Krulos is a freelance journalist and author from Milwaukee, WI. Some of his favorite subjects to explore include subcultures and social movements, weird news, the paranormal, and strange personalities. He also writes about local art and entertainment, lifestyle, and food/drink for publications like Milwaukee Magazine, Shepherd Express, and Milwaukee Record. His five non-fiction books are American Madness, Wisconsin Legends & Lore, Apocalypse Any Day Now, Monster Hunters, and Heroes in the Night. He’s also been published in places like Atlas Obscura, Fortean Times, and Scandinavian Traveler and writes a weekly column called “Tea’s Weird Week” at teakrulos.com.

Tyler Thier is a faculty member and administrator in the Department of Writing Studies & Rhetoric at Hofstra University. He regularly writes and teaches cultural criticism, and his scholarship is concerned with malicious rhetoric and dangerous media—specifically, extremist manifestos.

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#102: Sheeple, Scapegoats, and Eternal Confusions (HOTW: Lamonte McNeese)