435. How to Raise Venture Capital in 2024: Valuations, AI, Diversity & more with Julia Krieger

Julia Krieger is the managing partner of Pari Passu Venture Partners, a network of founders supporting founders. She has been both an operator and a venture investor and so has unique perspectives on all things startups and VCs.

In this conversation, we explore:

• Julia’s time investing over $100M for Insight Partners
• Her experience building sharing economy marketplace, VillageLuxe
• How Pari Passu invests on an SPV model instead of a fund model, and the benefits of this
• Operator-led VC firms v non-operator led VC firms and their respective merits
• Where the venture landscape and valuations are at today
• The impact of AI on capital efficiency
• Warm v cold outreach
• Tips for founders looking to raise
• How going through difficult times breeds empathy
• We also touched on Scale AI’s meritocratic-based hiring process and how Julia thinks about backing diverse founders

Timestamps

(00:02) - Discussion about balancing work and family, and the start of the podcast conversation.

(00:07) - Reflection on investing over $100 million in Marketplace and SAS companies, and insights into the Russian tech ecosystem in the early 2010s.

(00:12) - Detailed discussion about the operational model and cultural philosophy at Insight Partners.

(00:17) - Transition from Insight Partners to founding Village Lux, and the challenges faced during the COVID-19 pandemic.

(00:22) - Discussion on the lessons learned from running Village Lux and transitioning to founding Pari Passu Ventures.

(00:27) - Details on the setup of Paripasu Ventures and its unique investment approach through an SPV model.

(00:32) - Discussion about the current venture capital environment, the importance of resilience in founders, and the impact of economic cycles on startup funding.

(00:37) - Insights into how founders are adapting to the current economic environment and strategies for longer runway and fundraising.

(00:42) - The philosophical and operational approach of Pari Passu Ventures, and the significance of supporting diverse founders.

(00:47) - Concluding remarks and final thoughts on the future of startups, AI influence on business, and the importance of diverse and merit-based funding approaches.

Resources and Links

• Pari Passu Venture Partners: https://ppvp.com
• Julia's LinkedIn: https://www.linkedin.com/in/yuliyagudish/
• Pari Passu community app: https://apps.apple.com/us/app/paripassu-invest-with-top-vcs/id6451420779

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Timestamps

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