Learn why incorporating laser therapy into your healthcare practice can lead to improved patient outcomes and increased referrals. Explore case studies highlighting the effectiveness of laser therapy in reducing pain and improving function for orthopedic conditions. Discover the benefits of adding laser therapy to your practice, including a potential revenue stream and steps for successful implementation, such as targeting specific patient communities and collaborating with other providers.
Laser therapy is effective for orthopedic conditions and provides treatment options for conditions with limited options in other healthcare settings.
Implementing laser therapy can differentiate healthcare providers, establish them as innovators, and serve as a lucrative revenue stream.
Deep dives
Benefits of Offering Laser Therapy in Healthcare Practice
Laser therapy stimulates the body's repair mechanisms and improves cellular function, making it effective for a wide range of orthopedic conditions such as sprains, strains, fracture healing, meniscus tears, lumbar disc injuries, and sciatica. Faster healing and pain relief also result in happier patients who are more likely to comply with care plans and refer others. Laser therapy also provides treatment options for conditions like neuropathy, wound healing, inflammatory arthritis, traumatic brain injury, and neurodegenerative conditions, which may have limited treatment options in other healthcare settings.
Differentiation and Revenue Generation through Laser Therapy
Adding laser therapy can differentiate healthcare providers from their competition, establishing them as innovators who provide cutting-edge services. Laser therapy can be incorporated into existing practices or as the main focus of an entire practice, helping practitioners cater to patients who are not well-served by other modalities. Laser therapy also serves as a lucrative revenue stream, offering both self-pay and insurance-reimbursable services, with Medicare and major insurance providers increasingly covering laser treatments.
Steps to Implement Laser Therapy in Practice
To implement laser therapy successfully, healthcare providers need to acquire a reliable laser device capable of delivering effective treatments. Class IV devices with multiple wavelengths and the ability to adjust between pulse and continuous waves provide optimal treatment outcomes. Understanding the target market and identifying patient demographics and conditions that benefit the most from laser therapy can guide marketing efforts and maximize returns. Building strong relationships with existing patients, leveraging referrals, and collaborating with other providers in the community further enhance the success of implementing laser therapy in practice.
In this excerpt, Dr. Rountree answers the question of why you should consider making laser therapy a part of your practice and the steps and benefits of doing so.
View the full webinar, Implementing Laser Therapy, and gain knowledge and tools to implement laser therapy in your clinic for better patient results and financial success.