Peter St Onge Podcast
Ep 71: Interview Lina Seiche on Building a Business in El Salvador
Aug 3, 2024
In this engaging talk, Lina Seiche, an entrepreneur from Germany, shares her journey of building a business in El Salvador. She discusses how her childhood dreams led her to embrace the optimistic culture there. Lina highlights the evolution from Bitcoin-themed comics to a plushie business, along with insights on manufacturing challenges and community connections. She sheds light on ideological alignment in teams and contrasts safety perceptions in El Salvador versus the U.S., offering a refreshing take on life under President Bukele.
41:44
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Quick takeaways
- Lina Seiche's transition from Germany to El Salvador illustrates how unexpected experiences can lead to significant life changes and entrepreneurial ventures.
- Her success with The Little HODLer highlights the importance of recognizing and tapping into underserved markets, blending creativity with market demand.
Deep dives
Lida Zayche's Journey and Global Living Experience
Lida Zayche, originally from Germany and having lived in Japan, Taiwan, and now El Salvador, describes her unconventional path that led her to become an entrepreneur and advisor to the Salvadoran president. Her passion for travel blossomed at a young age, influenced by an anime-centric culture in Germany, prompting her to move to Japan at 18. While she initially planned to return to Asia, a spontaneous visit to El Salvador changed her trajectory, as she was captivated by the country's optimistic atmosphere and progressive spirit. This experience highlights how unexpected opportunities can shape one's life, often steering them toward paths they didn't initially consider.
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