#201: What Do You Provide?

It can be tempting to cast a wide net by marketing yourself as a jack-of-all-trades in the hopes of reaching more customers. But this is a scarcity mindset that typically comes from a fear of missing opportunities, and it won’t benefit you in the long run. In this episode, Chris and Logan talk about the importance of niching down your services to attract better clients and operate with peak efficiency. 

 

In this episode, we talk about...

• Why your business needs to be clear and specific about what you do and who you serve.
• Reasons why trying to be a “one-stop-shop” end up frustrating the customer and hurting your business.
• How to market your business as the kind of business you’re shooting for so that you’ll attract the kinds of customers you want.

Links to resources:

 

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