The SEO Mad Scientist Google Notes Testing Updates, Robust Data Integration & Major Volatility: SEO Vault Episode 221
Jan 10, 2024
44:03
Highlights From The Episode:
- In this episode, Mike and Sophie discussed the evolving landscape of Google Notes, emphasizing its potential as a viable platform for content discovery and expressing Mike's interest in finding high-volume note sites for further exploration.
- They introduced AlgoMatic, our backlink analysis tool in testing, set to revolutionize SEO by simplifying the reverse engineering of competitors' linking strategies.
- They highlighted Google's shift to longer search snippets, urging marketers to adapt for increased visibility in search results.
SEO Discussion with Sophie:
0:00 Introduction
0:44 Annual SEO Testing Report
01:21 Launch of testing library
05:20 Data integration & campaign analytics dashboard
10:50 Q1 webby on February 26th
13:50 User-generated content with Google Notes
16:00 Content types in Google Notes
20:23 Google Notes test update
22:19 Longer SERP snippets being tested
24:32 Social links in GBP listings
26:25 SERP volatility over New Year’s Eve
34:52 Robust backlink analysis tool coming soon
42:49 Conclusion
Recent SEO News:
- Google Notes Feature Sending Emails With Statistics
- Google Tests Longer Search Result Snippets Again
- Google New Year's Eve Search Algorithm Update
- Google Reiterates: We Have Changes Coming To Deal With Search Spam
- Google Local Ranking Algorithm Update On January 4th (Unconfirmed)