How Kroger's Vitacost Brand Uses Data to Improve its Digital Marketing Efforts

In episode 223 of Total Retail Talks, Executive Editor Joe Keenan interviews Jennifer Palerino, head of digital marketing at Kroger, one of the world’s largest retailers operating two dozen banners in nearly 2,800 stores across the U.S. Palerino discusses Kroger's discount vitamins and health foods brand Vitacost, and how the brand is using data to improve its…