How to harness the power of programmatic advertising to drive massive results with Will Haire

Jul 2, 2024

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Will is the Co-Founder and CEO of BellaVix. He has a decade of experience working in eCommerce. He has experience working with Seller Central, Vendor Central, Amazon Advertising Platform, and DSP. BellaVix works with established consumer brands and private label sellers in the strategic planning, implementation, and execution of their business plans for products across Amazon and other 3rd party marketplaces. His portfolio includes brands like Insta Pot, Pyrex, Wilton, Think Baby and Outward Hound,

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> Here’s a glimpse of what you would learn….

Will Haire's career in digital marketing, focusing on SEO, Google ads, and transitioning to Amazon
Specific case studies, including marketing strategies for a supplement brand targeting an older demographic
Tactics for growing subscribe and save subscribers, including the use of images in the product detail page, A+ content, and storefront
Effectiveness of using programmatic advertising, particularly for supplement and beauty products
Strategies employed by a large enterprise brand, including extensive advertising across various channels, PR exposure, and participation in events like Prime Day
Addressing high return rates for a pet leash brand and a maternity wear brand, including tactics to reduce return rates
Actionable insights and strategies for brands to optimize their advertising, leverage PR exposure, diversify sales channels, and address return rate challenges

In this episode of the Ecomm Breakthrough podcast, Josh Hadley interviews Will Haire from BellaVix. Will shares his digital marketing background and the growth of his agency. He delves into case studies, revealing strategies for targeting demographics, managing PPC, and utilizing programmatic advertising for audience building. Will also advises on the benefits of programmatic advertising, the significance of PR, and diversifying sales channels. Additionally, he offers solutions for reducing return rates by improving customer education through product listings.

Here are the 3 action items that Josh identified from this episode:

Action Item #1: Diversify Your Sales Channels: Take a cue from BellaVix's success by investing in multiple sales channels beyond just Amazon. Build your own website and leverage social media platforms like Instagram and TikTok for audience building and engagement.

Action Item #2: Harness the Power of Programmatic Advertising: Programmatic advertising, especially when combined with data from platforms like Amazon, can yield impressive results for e-commerce brands.

Action Item #3: Mitigate Return Rates Through Education and Detail: Combat high return rates by providing detailed product information, including sizing guides and educational content.

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This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.

I started my business in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures...