

EP 154 - Barbara Ex - Founder and CEO of WhiteSpace - Bringing People Together So They Can Create
Nov 12, 2021
39:12
It was very interesting to converse with Barbara Ex, the Founder, and CEO of WhiteSpace. WhiteSpace provides an O2O platform that provides flexible and affordable co-meeting spaces on-demand.
Some of the topics that Barbara and I covered:
- Being expatriates to London early in her career
- Moving to China and starting the Asia office of JMJ
- Working on a huge project in Korea
- Having a BS and an MS in Chemical Engineering from MIT gave her the credibility needed to cross-cultural barriers
- Jumping into the world of entrepreneurs
- Why WhiteSpace was started as an on-demand collaboration space
- How COVID catalyzed flexible working
- WhiteSpace's operations, services, and technology
- Meeting rooms as a service
- The importance of listening to your customers
Other titles we considered for this episode:
- It's Always Nominally a Two-Year Contract
- I Am Laughing at the Word 'Strategy'
- How About in 2006?
- Off-Balance Is a Great Place to Start When You Are Doing Culture Change
- The Queen of the Korean Shipyards
- The Couple that PowerPoints Together Stays Together
- It Would Still Be Better Face-to-Face