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From outrage to influence – Inside Tommy Robinson’s far right playbook

Dec 17, 2025
In a compelling discussion, journalist Daniel Trilling delves into the enigmatic figure of Tommy Robinson, exploring his evolution from street agitator to digital influencer. Trilling uncovers the missed warning signs of Robinson's early anti-Islam rhetoric and explains why disillusionment with politics fuels far-right appeal. He outlines the enabling political forces behind Robinson's persistence and examines his recent shift towards Christian nationalism. With insights into societal challenges, Trilling highlights the necessity for better political narratives to combat extremist narratives.
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INSIGHT

Far Right Became Influencer-Style Agitation

  • The far right in the UK moved from party politics to influencer-style agitators who thrive on digital virality.
  • Daniel Trilling says Tommy Robinson exemplifies this shift, using platform tactics rather than formal party structures.
INSIGHT

Adaptability Fuels Reach And Funding

  • Robinson consistently ties anti-Islam and great-replacement themes to current trends to broaden his appeal.
  • Trilling argues this adaptability links ideology to funding and wider far-right narratives.
INSIGHT

Grievance, Not Just Poverty, Drives Support

  • Robinson draws support by tapping into widespread feelings of political disconnection and being ignored.
  • Trilling says this sense of being unrepresented is a key reason people follow far-right agitators.
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