Live Better. Sell Better.

Grow Early Stage Startups Through Partnerships with Sean Paulseth

Jan 11, 2023

34:38

This episode of the Live Better Sell Better Podcast features Sean Paulseth, VP of Strategic Partnership at Wedge. Partnerships can grow startups from the localized AE to AE level all the way to the company to company level. Sean shares how networking is key and how members of every rank in the sales team can capitalize on others' expertise and wisdom.

Integrating with other organizations makes winning enterprise clients more attainable. Sean discusses how to discern the best types of partners for your growth, as well as the mindset of giving first to activate a partnership. He also talks about how to find a partner you can go all in with to ultimately win together.

HIGHLIGHT QUOTES

Approach potential partners with a win-win proposal - Sean: "If you're scaling a small startup, maybe there's another one out there, maybe there's another one that's emerging, and you know for a fact that if we work together or we integrate or we work together and we come to an enterprise client, we'll be like, we're actually more cost-effective than an enterprise product here and a Salesforce."

Have a clear understanding of your partner's goals and metrics - Sean: "I think that is the key to a partnership is going in there and understanding. I know all the partner leaders that have been in partnerships much longer than me understand that going in there with a bigger product and a bigger player, what is that metric that helps drive them? Why did we integrate into the first place? And let's highlight all of these things with like a top-down approach."

You can find out more about Sean in the links below: