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This is how the Delusional brand was born.

In this episode, Michelle Coyle sits down with her own brand strategist, Bijal Patel, to break down what makes a brand unforgettable.

They get into how to build a brand that polarizes, how AI can scale your originality, and why your most “delusional” ideas are often your most profitable.

This is for the entrepreneurs who’ve been told they’re too much. The dreamers who know there’s more. The leaders ready to make noise instead of playing it safe.

Tune into the full episode of Delusional: Delusional Branding Secrets with Bijal Patel

Michelle Coyle is a business expert, investor, and transformational trainer with over 20 years of entrepreneurial experience. She believes you don’t have to choose between success and well-being because you can have both. With a mix of honesty, humor, and heart, Michelle guides leaders to step into who they really are and grow from that place. She’s the founder of BGSD Strategies and the Political Business Institute, where she supports people who want to make a real difference without losing themselves in the process. Michelle holds an MBA from Dartmouth and is trained in tools like NLP, Hypnosis, and Emotional Release to help others break free from what’s holding them back and create the life they know they’re meant for.

Connect with Michelle Coyle:

Website: https://michellecoyle.com/
LinkedIn: https://www.linkedin.com/in/michelletoscale/
Instagram: https://www.instagram.com/michelletoscale/
Facebook: https://www.facebook.com/michellelaree

Bijal Patel is the Founder and CEO of LAUNCH, a top-tier business and brand strategy coaching company. Known for her energetic, no-fluff coaching style, she’s helped scale hundreds of businesses with a blend of strategy, mindset, and bold brand moves. With 15 years of experience across Fortune 500s and online entrepreneurs, she’s been named a “Houston Power Woman” and recognized as a true industry gamechanger.

Learn more about Bijal and her work at https://welaunch.design/about/

Connect with Bijal Patel:
LinkedIn: https://www.linkedin.com/in/bijalpatelwelaunchyou/

Facebook: https://www.facebook.com/bijal.launch/

Instagram: https://www.instagram.com/bijal.launch/?hl=en

TikTok: https://www.tiktok.com/@biancaa_soulfulscaling
YouTube: https://www.youtube.com/@bijal.launch

Twitter: https://x.com/BijalPatel_

#252. Proven Guilty (Dresden Files #8)