Alessandro De Zanche is a multilingual senior executive with over 16 years of experience of data, audience, monetisation strategies and products covering international roles in global companies (News Corp, Yahoo!, Telefonica, GfK, Hutchison 3G, Sizmek). He is currently consulting (among others, with: Financial Times Strategies, Dentsu Aegis Network, DPG Media Group) and writes on AdExchanger on a regular basis.

We took this opportunity to discuss the pains of the open programmatic advertising market for publishers and the trade-offs involved in identity management or different models for people to pay for their content.

References:

Alessandro De Zanche: The Funnel of Trust for media owners